
The start of my fourth year project is like any other, we use a design process. The first part of this process is the FIND stage.
The FIND stage of design is basically the research section. Where we go out and fill our brains and sketchbooks with as much information as we can muster. Hopefully with some of it being relevant and sinking in. This research leads to the identification of insights.
Insights are the foundation for our ideas, they are the little fact, image or conversation that gets our brains ticking. Solid insights lead to ideas.
Finally Ideas, for most projects we should aim to get 100 ideas, this may seem a big number but this is essential to expanding your thinking. The big number requires designers to look into more difficult areas, therefore enhancing the chances for more creative or innovative ideas.
That is the FIND section, I better get to work on it…